Reliq is a Hybrid Control Surface that can connect any analog audio input to any output with just the press of a button. We crafted Reliq’s debut ad for their Indiegogo campaign. The result: over 500K raised - one of the platforms top campaigns of the year. Our narrative echoed Reliq’s core promise: cutting setup time so creatives can stay in their crafting zone. For this reason, every shot pulls us closer to the product – the moment when inspiration and ideas go from thought to sound. To nail the ‘switch,’ we rigged a camera on a film crane, capturing the precise moment where daylight fades and the creative twilight settles in.